1. Purpose of Clinical Photography

Clinical photographs and 3D skin scan images may be taken:

• To assess skin condition prior to treatment

• To monitor treatment progress and outcomes

• For medical record keeping

• For insurance and medico-legal protection

• For training and professional development (with consent)

• For marketing and promotional purposes (with separate consent)

Photographs are an essential part of accurate assessment and safe treatment planning.

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2. Types of Images Collected

We may collect:

• Standard clinical before and after photographs

• Close-up treatment area images

• 3D AI skin scan images and reports

• Progress comparison images

These images may contain identifiable facial features.

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3. Lawful Basis for Processing

Clinical images are processed under:

• UK GDPR Article 6(1)(b) – Performance of a contract (providing treatment)

• UK GDPR Article 9(2)(h) – Provision of healthcare

• Explicit consent for marketing use

Health-related images are considered special category data and are treated with enhanced protection.

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4. Storage & Security

Images are stored securely using encrypted, password-protected systems provided by approved clinical software providers.

Access is restricted to authorised personnel only.

Images are retained in line with medical record retention guidelines (minimum 7 years unless otherwise required by law).

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5. Marketing & Social Media Use

Clinical photographs will never be used for marketing purposes without your explicit written consent.

If consent is given:

• You may choose whether your face is identifiable or anonymised

• Consent can be withdrawn at any time

• Withdrawal does not affect images already lawfully published prior to withdrawal

Declining marketing consent will not affect your treatment in any way.

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6. Your Rights

You have the right to:

• Request access to your images

• Withdraw marketing consent

• Request restriction of processing (where legally permitted)

• Lodge a complaint with the ICO

However, clinical images forming part of medical records cannot be deleted where they are required for legal, insurance or regulatory purposes.

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7. Refusal of Photography

You may decline marketing photography at any time.

However, refusal of clinical photography may limit our ability to:

• Accurately assess progress

• Demonstrate treatment outcomes

• Protect both client and practitioner in the event of dispute